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Mailchimp Pricing

Mailchimp is a freemium tool starting at Free. Here is every plan.

Free

Free
  • 1 audience
  • 1,000 sends/mo
Get started
Most popular

Essentials

$13/mo
  • A/B testing
  • Scheduling
Get started

Standard

$20/mo
  • Advanced automation
  • Retargeting
Get started

What to budget for

  • • Most plans are billed per seat — multiply by team size.
  • • Headline prices usually assume annual billing; monthly costs more.
  • • Premium support, extra storage, and API limits may be paid add-ons.

Frequently asked questions

How much does Mailchimp cost?+

Mailchimp starts at Free and is a freemium product. See the full plan breakdown above.

Does Mailchimp have a free plan?+

Yes, Mailchimp offers a free plan with limited features.

Are there hidden costs with Mailchimp?+

Watch for per-seat pricing, annual-billing requirements, and paid add-ons that can raise the effective cost above the headline price.