Mailchimp logoMailchimp
vs
Kit (ConvertKit) logoKit (ConvertKit)

Mailchimp vs Kit (ConvertKit)

Verdict

Both Mailchimp and Kit (ConvertKit) are strong choices. Kit (ConvertKit) edges ahead on overall rating, but the right pick depends on your budget and use case.

Feature & pricing comparison

Comparison
Kit (ConvertKit) logoKit (ConvertKit)Best choice
Rating4.34.5
Starting priceFreeFree
Pricing modelFreemiumFreemium
API available
Best forSmall businesses & beginnersCreators & newsletters
Drag-drop email builder
Automations
Landing pages
Audience segmentation
A/B testing
Tag-based automation
Paid newsletters
Visual sequences
Commerce
VisitVisit

Which should you choose?

Pick Mailchimp if you prioritize Small businesses & beginners
Pick Kit (ConvertKit) if you prioritize Creators & newsletters

Mailchimp

Pros

  • Very easy to start
  • Good templates
  • All-in-one features

Cons

  • Gets expensive as lists grow
  • Automation limited on low tiers

Kit (ConvertKit)

Pros

  • Great for creators
  • Clean automations
  • Strong deliverability

Cons

  • Basic email designs
  • Pricier per subscriber

Frequently asked questions

Is Mailchimp better than Kit (ConvertKit)?+

Both Mailchimp and Kit (ConvertKit) are strong choices. Kit (ConvertKit) edges ahead on overall rating, but the right pick depends on your budget and use case.

Which is cheaper, Mailchimp or Kit (ConvertKit)?+

Mailchimp starts at Free, while Kit (ConvertKit) starts at Free.

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