ActiveCampaign logoActiveCampaign
vs
MailerLite logoMailerLite

ActiveCampaign vs MailerLite

Verdict

Both ActiveCampaign and MailerLite are strong choices. MailerLite edges ahead on overall rating, but the right pick depends on your budget and use case.

Feature & pricing comparison

Comparison
ActiveCampaign logoActiveCampaign
MailerLite logoMailerLiteBest choice
Rating4.54.6
Starting price$19/moFree
Pricing modelPaidFreemium
API available
Best forAutomation-heavy teamsSMBs & solo creators
Visual automation builder
Sales CRM
Predictive sending
Segmentation
Site tracking
Drag-drop editor
Automations
Landing pages & sites
Pop-ups
A/B testing
VisitVisit

Which should you choose?

Pick ActiveCampaign if you prioritize Automation-heavy teams
Pick MailerLite if you prioritize SMBs & solo creators

ActiveCampaign

Pros

  • Best-in-class automations
  • Strong CRM
  • Deep segmentation

Cons

  • Steeper learning curve
  • No free plan

MailerLite

Pros

  • Excellent value
  • Clean interface
  • Good free tier

Cons

  • Approval process to sign up
  • Fewer integrations

Frequently asked questions

Is ActiveCampaign better than MailerLite?+

Both ActiveCampaign and MailerLite are strong choices. MailerLite edges ahead on overall rating, but the right pick depends on your budget and use case.

Which is cheaper, ActiveCampaign or MailerLite?+

ActiveCampaign starts at $19/mo, while MailerLite starts at Free.

People also compare

ActiveCampaign review →MailerLite review →ActiveCampaign alternatives →